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Audience Research
About Audience Research
Our audience research services will help you find out who your audiences are and better understand their needs and motivations.
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Area Profile Reports
These are summaries of arts attendance patterns and demographics for your area and are FREE to all organisations who are recipients of Arts Council England funding and members of Audiences Yorkshire.
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Audience Profiling
Using postcode data we can provide lifestyles profiles of your current audience, map attendance 'hotspots' and 'coldspots' and help you to efficiently target new audiences.
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Audience Consultation
Find out about your audience and their opinions and attitudes using quantitative and qualitative research techniques, such as questionnaires and focus groups.
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Audience Benchmarking
Benchmarking can track changes in your audience profile across time and allows you to compare yourself against similar organisations.
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Monitoring and Evaluation
Our internal and external monitoring and evaluation can help you to maximise your impact and plan for the future.
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